Test finished awaiting to go into prod, results below: HI All,
Please find the results for the broadband and talk activation page update:
Name
Broadband and talk activation page
Hypothesis
If we amend the broadband and talk activation pages, we will reduce calls into the contact centre and increase transactions
Outcome
TRUE
KPI
Digital transfers
Result
15.84% reduction in digital transfers
18.33% increase in transactions
Benefit
4,953 calls saved/ £27,243 saved per year
Action
Implement test – 100% in Optimizely until implementation
Owner
Charlotte Robb
More Details
See PDF
Amending the broadband and talk activation pages to make the copy more streamlined and less of it on the page has significantly reduced calls and significantly increased transactions which is people self serving online.
Test finished awaiting to go into prod, results below: HI All,
Please find the results for the broadband and talk activation page update:
Name
Broadband and talk activation page
Hypothesis
If we amend the broadband and talk activation pages, we will reduce calls into the contact centre and increase transactions
Outcome
TRUE
KPI
Digital transfers
Result
15.84% reduction in digital transfers
18.33% increase in transactions
Benefit
4,953 calls saved/ £27,243 saved per year
Action
Implement test – 100% in Optimizely until implementation
Owner
Charlotte Robb
More Details
See PDF
Amending the broadband and talk activation pages to make the copy more streamlined and less of it on the page has significantly reduced calls and significantly increased transactions which is people self serving online.
Nice work!
Thanks
Test live - 20th April
Charlotte Robb is now working with Simplification Squad to get this test built.